Read Time: 8 Minutes
Useful For: Marketers, Business Owners, Brand Designers
There are many factors that make up branding, but for the purposes of this article, when we refer to the word we are talking specifically about a brand’s visual identity — the overall first impression of a company as expressed through its logo, color, typography, photography, graphic, and/or illustrations used. An excellent visual system that’s aligned with your brand positioning sets your company up for success. …
Level is an award-winning brand strategy & design consultancy. We focus on early-stage startup branding, web design, and digital marketing services.