Read Time: 8 Minutes
Useful For: Marketers, Business Owners, Brand Designers

This article covers ways that early-stage startups can DIY their brand visual identity on-the-cheap, or even for free. If you’re a marketing manager, business owner, or brand designer, you may find these resources, tips, and tricks useful to establish your initial look and feel until your company gains traction and can do it properly.

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There are many factors that make up branding, but for the purposes of this article, when we refer to the word we are talking specifically about a brand’s visual identity — the overall first impression of a company as expressed through its logo, color, typography, photography, graphic, and/or illustrations used. An excellent visual system that’s aligned with your brand positioning sets your company up for success. …